Watts Water Technologies’ Andrew Windsor Honored with AIMR’s 2024 Golden Eagle Award

Each year, AIM/R membership nominates individuals from manufacturing for the Golden Eagle Award. These individuals are often executives who embody all the core values of supporting and taking their products to market through independent manufacturers’ representatives.

“We had another year of amazing candidates from which to select for Golden Eagle,” said AIM/R Board Member and 2024 Conference Chairman Jon Wiggs of Wiggs-Haun & Bohan. “Watts Water Technologies is a strong supporter of AIMR representatives and the core principles embodied by AIMR members. Andrew values the manufacturer representative’s role in our supply chain and has been instrumental in making Watts’ manufacturer representatives better at their business.”

Windsor commented on what this honor means to him, “Honestly, it’s pretty humbling. I have a tremendous amount of respect for what our reps do and, more importantly, how they do it. To be recognized by them in such a way is a huge honor.”

Advocate for sales change

With Watts’ position in the market, Windsor has been a strong advocate for pushing reps to think about and plan for the long-term success of their business. These are foundational elements of the curriculum planned for the annual AIMR conference.

Windsor hosted a Keynote at this year’s conference along with Ryan Davenport from Davenport & Associates, titled “Navigating Industry Evolution – Unraveling Conflict Dynamics.”

Windsor shared his thoughts on how successful reps of the future will function, “The pace of change in our industry is at the fastest pace I’ve seen in my 25-plus years of experience. Several macro trends are driving it; the first is rapid acceleration in consolidation at every level, including the contractor, distributor, rep, and manufacturer, and we believe this will only pick up momentum. The second is the blending of traditional paths to market with the proliferation of e-commerce, the increased focus on services combined with products, the relentless growth of private labels, and the trend towards connected products and more complex systems. The rules with which we’ve played this game for the last 40-50 years are no longer the rules. The simplest example I can give is our largest customer is one of our largest competitors and is also one of our largest vendors.”

Windsor has worked at Watts Water Technologies since 2014, following a 17-year stay at Kohler, where he held multiple senior-level roles. At Watts, Windsor has served as vice president, wholesale sales and, more recently, as senior vice president of sales-Americas, responsible for developing and executing the company’s sales strategy in the wholesale, retail, OEM, and Industrial channels. In 2016, he was named senior vice president, sales and currently is responsible for Watts, Bradley, and Josam sales in the Americas.