MARKETING MATTERS

Marketing matters in business. Find advice on strategic planning, incorporating the latest technology, and even how everyday management is its own form of marketing.

Marketing Matters

A Recipe For Processes

Businesses can be people centric or process centric. When they are people centric, chaos ensues every time a key person leaves. They next person is likely to do everything different. By contrast, the process centric business does things the same proven and re- fined way.

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