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NAW Welcomes New Executives

August 26, 2022
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The National Association of Wholesaler-Distributors (NAW)

The National Association of Wholesaler-Distributors (NAW), which represents the $7.4 trillion wholesale-distribution industry, has announced Dianna Steinbach as Chief Strategy Officer and Bart Tessel as Chief Innovation Officer.

Steinbach is an organizational, industry and strategy expert, with more than 25 years of experience helping trade associations and business owners identify new trends, strategically plan, develop business alliances, connect with customers and position themselves for success.

“We are thrilled to welcome Dianna to the NAW executive team. She is mission-focused and brings incredible talent, experience and foresight to our organization,” said NAW CEO Eric Hoplin. “Dianna will deepen our relationship with our members and help us lead in industry excellence and strategic growth.” concluded NAW CEO Eric Hoplin.

Tessel is a 25-year wholesale distribution expert, global executive leader and innovator. Tessel will oversee NAW’s Innovation and Member Programming and run the Institute for Distribution Excellence. 

“Bart’s talent and experience cannot be overstated,” said NAW CEO Eric Hoplin. “We are thrilled to welcome Bart to our growing team and look forward to learning from his experience, insight, and foresight. We will look to Bart to help lead our members and our industry to the next frontier in wholesale distribution,” concluded Hoplin. 

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