A Recipe For Processes

A Recipe For Processes

Businesses can be people centric or process centric. When they are people centric, chaos ensues every time a key person leaves. They next person is likely to do everything different. By contrast, the process centric business does things the same proven and re- fined way.

5 Social Media Tips for Service Providers

5 Social Media Tips for Service Providers

Getting started with social media        1. Focus on one platform Different types of businesses will excel with different social media platforms. Social media marketing is time consuming, so don’t try to tackle Twitter, YouTube, Instagram and Facebook all at once....
Unexpected Marketing

Unexpected Marketing

Unexpected Marketing By Ruth King Most clients expect some type of communication from your company at Thanksgiving or Christmas. However, unless you contact them or unless they have a problem, your company does not even enter their thought processes.Do the unexpected....
Top 6 Marketing Tips

Top 6 Marketing Tips

Top 6 Marketing Tips By Elaine Duraes for HVAC and Plumbing Pros Small installers and contractors can face an uphill battle when it comes to self-promotion—tight budgets, time constraints, and lack of dedicated marketing personnel and resources leave some wondering...