Three Simple Actions for 2021

Three Simple Actions for 2021

Three Simple Actions for 2021 – By Ruth King Doing these three simple actions will help you stay profitable and build wealth for years to come. Like our profit and loss statements, we get to start over. 2020 is done. It was an insane, nutty year. We have many lessons...
2021 What Tech to Expect

2021 What Tech to Expect

2021 – What Tech Do We Expect? – BY ERIC GARRISON The more expensive phones are worth purchasing for the sake of reliability, processor speed, and superior battery life. Can we all agree that 2020 was a year that most of us would rather forget? We have the...
Teaming Up for Takeoff

Teaming Up for Takeoff

Teaming Up for Takeoff BY DR. RHEA SEDDON Six Strategies that are Out of This World Six men and I sat atop four and a half million pounds of explosives waiting for the fuse to be lit to begin our flight on the Space Shuttle Discovery. We knew that for the next seven...
How to Win the Hiring War

How to Win the Hiring War

How to Win the Hiring War – BY JEREMY ESKENAZI Four Ways to Compete for Top Talent Against Bigger Brands — How strategic recruiters attract the best talent before candidates even know what the company does. There was a time when Apple was only known as a fruit, the...
A Recipe For Processes

A Recipe For Processes

Businesses can be people centric or process centric. When they are people centric, chaos ensues every time a key person leaves. They next person is likely to do everything different. By contrast, the process centric business does things the same proven and re- fined way.

5 Social Media Tips for Service Providers

5 Social Media Tips for Service Providers

Getting started with social media        1. Focus on one platform Different types of businesses will excel with different social media platforms. Social media marketing is time consuming, so don’t try to tackle Twitter, YouTube, Instagram and Facebook all at once....
Unexpected Marketing

Unexpected Marketing

Unexpected Marketing By Ruth King Most clients expect some type of communication from your company at Thanksgiving or Christmas. However, unless you contact them or unless they have a problem, your company does not even enter their thought processes.Do the unexpected....
Top 6 Marketing Tips

Top 6 Marketing Tips

Top 6 Marketing Tips By Elaine Duraes for HVAC and Plumbing Pros Small installers and contractors can face an uphill battle when it comes to self-promotion—tight budgets, time constraints, and lack of dedicated marketing personnel and resources leave some wondering...
Six Actions of Contractors Winning the Covid Fight

10 Facts About Water Heaters

10 Facts About Water Heaters By Matt Michel Ten Facts About Water Heaters Every Plumbing Contractor Should Know 1. There is No Such Thing as a “Hot” Water Heater Okay, this is a pet peeve, but there is no such thing as a hot water heater. What would be the point? It’s...
Google’s New Local Service Ads 101

Google’s New Local Service Ads 101

GOOGLE’S NEW LOCAL SERVICE ADS 101 IMPROVING THE CRITICAL DIGITAL PRESENCE OF YOUR BUSINESS Google is ever-changing, and today, aside from overall service quality and customer care, there is arguably nothing more important for your business than it’s digital presence....
Six Actions of Contractors Winning the Covid Fight

Grow or Die

Grow or Die By Matt Michel If you are not growing, you are either stagnating or dying. Here are nine reasons you should grow your business. Based on an informal poll of contractors attending a number of trade shows, roughly four out of 10 do not want to grow. Curious....