5 Social Media Tips for Service Providers

5 Social Media Tips for Service Providers

Getting started with social media        1. Focus on one platform Different types of businesses will excel with different social media platforms. Social media marketing is time consuming, so don’t try to tackle Twitter, YouTube, Instagram and Facebook all at once....
Unexpected Marketing

Unexpected Marketing

Unexpected Marketing By Ruth King Most clients expect some type of communication from your company at Thanksgiving or Christmas. However, unless you contact them or unless they have a problem, your company does not even enter their thought processes.Do the unexpected....
Top 6 Marketing Tips

Top 6 Marketing Tips

Top 6 Marketing Tips By Elaine Duraes for HVAC and Plumbing Pros Small installers and contractors can face an uphill battle when it comes to self-promotion—tight budgets, time constraints, and lack of dedicated marketing personnel and resources leave some wondering...
10 Facts About Water Heaters

10 Facts About Water Heaters

10 Facts About Water Heaters By Matt Michel Ten Facts About Water Heaters Every Plumbing Contractor Should Know 1. There is No Such Thing as a “Hot” Water Heater Okay, this is a pet peeve, but there is no such thing as a hot water heater. What would be the point? It’s...
Google’s New Local Service Ads 101

Google’s New Local Service Ads 101

GOOGLE’S NEW LOCAL SERVICE ADS 101 IMPROVING THE CRITICAL DIGITAL PRESENCE OF YOUR BUSINESS Google is ever-changing, and today, aside from overall service quality and customer care, there is arguably nothing more important for your business than it’s digital presence....
10 Facts About Water Heaters

Grow or Die

Grow or Die By Matt Michel If you are not growing, you are either stagnating or dying. Here are nine reasons you should grow your business. Based on an informal poll of contractors attending a number of trade shows, roughly four out of 10 do not want to grow. Curious....