METUS Launches Virtual Showroom

The International Business Unit of Mitsubishi Electric Trane HVAC US has launched an online experience to provide customers outside the US a seamless interactive showroom experience.

Mitsubishi Electric Trane HVAC US (METUS), a supplier of Ductless and Ducted Mini-split and Variable Refrigerant Flow (VRF) heat-pump and air-conditioning systems, has announced the launch of an interactive and immersive virtual showroom for their line of residentially-targeted air-conditioning and heat-pump products. The showroom enables distributors, contractors, and end users in METUS’ International region – Mexico, Central America, Bermuda, select areas of South America and the Caribbean – to remotely browse the different inverter technologies in a photorealistic, 360-degree environment.

METUS worked with retail tech startup company ByondXR to create a virtual showroom with the goal of expediting HVAC buying while eliminating the need for travel and reducing overall expenditure.

“The idea was born in the middle of the COVID-19 pandemic as a mechanism to continue promoting our products and bringing people closer together,” says Gina Larrea, residential sales, international business unit, Mitsubishi Electric Trane HVAC US. “We want customers to learn basic product information and to see the full range we have available.”

Visitors can navigate the virtual showroom to view products up close, download catalogs, and watch new-product videos. Visitors can also interact through live chat and email to gather insights and information about METUS distributors and their locations.

The adoption of digital technologies has served as a crucial component in maintaining revenue stream, brand awareness, and increased exposure, especially while the pandemic impacted supply chain and manufacturing processes.

Visit the METUS virtual showroom or watch a video walkthrough of the showroom online.

METUS virtual showroom
METUS virtual showroom

The International Business Unit of Mitsubishi Electric Trane HVAC US has launched an online experience to provide customers outside the US a seamless interactive showroom experience.

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