Harnessing the Power of AI and Automation as a Trades Business Owner
By Tersh Blissett
Picture a day at work where monotonous tasks are automated
Welcome to the future of business, where artificial intelligence (AI) and automation are not just buzzwords, but powerful tools that can change the way we do our jobs. If you’ve ever been overwhelmed by all the stuff AI is capable of, think of this as a simple guide to help unlock the power of AI and automation in your business.
Picture a day at work where monotonous tasks are automated, your team has additional time to devote to valuable work and customer-end engagement and sales are effortless and personalized. That’s the vision that AI and automation can help you get to. The best part is you don’t need an advanced degree or a big budget to get started. It only requires curiosity, a desire to learn and access to the proper tools.
Why AI and Automation Are Game-Changers
To understand why AI and automation are changing businesses, it helps to appreciate the problems they solve. Traditional business processes can be plagued by inefficiencies, such as manual and time-consuming tasks, lost opportunities or an inability to scale operations. That’s where AI and automation come in, providing solutions that are not only quicker, but also smarter and cheaper.
Customer expectations have been one of the most significant shifts. Today’s consumers expect seamless, personalized journeys — whether booking a service, making a purchase or reaching out for support. AI tools like chatbots, automated scheduling systems and data-driven insights empower businesses to meet these expectations while reducing the burden on their teams.
For instance, you can even have a chatbot that doesn’t just answer frequently asked questions, but also analyzes customer queries to improve your offerings over time. That’s the power of AI. Automation improves customer experiences and streamlines internal processes.
Embracing AI and innovation is no longer a luxury; it’s essential for remaining competitive. The good news? The tools are increasingly easier and more accessible to all, no matter where you start, so businesses of all sizes can leverage their power.
Getting Started with AI and Automation
The secret is to start with something small and gain confidence along the way. Here’s a simple roadmap to getting started.
• Know What is Possible: Start by knowing what AI and Automation can perform. ChatGPT, Claude and other platforms are capable of a range of tasks, from fielding customer inquiries to brainstorming marketing campaign ideas. There are free versions of each. Start there to get acquainted with what they can do.
• Choose a Specific Use: Don’t try to overhaul your entire business overnight. Focus on one specific problem or area where automation could save time or improve efficiency. Nice starting points could be automating a follow-up on open estimates or completing a summary of the job that your customers clearly can understand. The industry jargon is removed, and the summary is written at the 8th-grade comprehension level.
• Practice Regularly: The more you use these tools, the better you’ll understand what they do well and where they fall short. Encourage your team and yourself to use an AI tool at least once a week. With time, this practice will reveal ways to integrate further.
• Seek Assistance When Required: Do not shy away from reaching out to others with more experience or joining AI and automation-focused groups. Working with others to help you get past any hurdles you may face and find unique ways to implement these tools in your business.
Keep in mind, you don’t have to be a tech wizard to use AI. Being a little curious and wanting to learn makes a big difference. Begin right now, and you’ll be surprised at how fast you can make a real impact in your business.
Tools and Techniques for Immediate Impact
The right tools can be a game-changer when implementing AI and automation. Here are some of the best tools and techniques that can help you revolutionize your business operations immediately
• PhoneTAP.ai: This AI-powered call analysis and coaching tool aims to improve your team’s phone skills. It provides real-time insights, enabling your customer service representatives to improve their performance. From summarizing calls to identifying missed opportunities, this tool helps you maximize every customer interaction.
• WhoHire: This platform helps you automate your hiring process by letting you track applicants, conduct initial screenings of candidates and schedule interviews more quickly. If you’re a business dealing with a large number of applications, WhoHire will save you a lot of time and ensure that you screen the best candidates.
• Rilla: This new AI tool analyzes customer interactions in real time, replacing traditional ride-along evaluations. It enables managers to deliver focused coaching without constantly being on-site.
• Zapier: Connects your apps and automates workflows. Whether you’re syncing data between your CRM and email marketing software or sending automated follow-ups, Zapier minimizes manual effort while maximizing efficiency.
• MidJourney: Enhance your workflow with this AI-powered tool for generating creative designs. Whether you are looking for an attractive design for social media posts or creative design changes, MidJourney takes care of the creativity.
The great thing about these tools is that if you take the time to integrate them properly, you can reap immediate rewards. Begin by choosing one or two that closely match your most immediate business needs and see how quickly they can improve your operations.
Overcoming Challenges and Ensuring Success
The potential of AI and automation is enormous, but it’s natural to encounter difficulties when implementing these tools in your business. However, a proactive attitude can always overcome these roadblocks.
• Security and Privacy Issues: Any business owner’s primary concern is the security of sensitive information. To mitigate these risks, avoid entering sensitive information on questionable sites. Instead, use platforms that prioritize data protection and give you control over shared data. For instance, many tools offer private “sandbox” environments where your data remains secure and separated from public-facing models.
• Team Adoption and Training: When you introduce new technology, it can be daunting for your team. Remember, even the best professionals can feel intimidated by new technology. Offer clear training and open communication to help them embrace AI to enhance their work. Clearly position AI as a tool that helps improve their work, not one that minimizes or eliminates it.
• Think Small: Don’t attempt to automate the universe in one go. And start with one process or task where you can see the benefits. Not only does this approach reduce risks, but it allows you to slowly build confidence and momentum as you scale.
• Monitoring and Refining: AI systems learn and evolve, but they are not perfect. Audit routinely, get feedback, and assess whether the tools meet your expectations and provide value.
Addressing these challenges upfront will make integrating AI and automation into your operations less of a heavy lift. Keep in mind that every business journey is different, so be flexible and adjust as necessary.
The Power of Community and Continuous Learning
AI and automation are not static, but constantly evolving. To stay ahead, we need to adopt a mindset of lifelong learning and learn from others with similar goals. Creating a strong community for AI adoption is among the best ways to guarantee success.
• Utilize Shared Experiences: Joining communities of business owners with similar backgrounds can provide priceless information. From online forums to social media groups to specific sites dedicated to particular topics, such as automation, you can find a plethora of demand communities that allow you to gain insights from others’ wins and failures.
• Explore Expert Content: Engage with courses, webinars and tools developed by industry experts. Most of these resources offer step-by-step instructions on how to utilize AI and automation, which you can incorporate into your workflow.
• Keep Yourself Updated: Things change very fast in the tech world, so you need to have information on the latest technology. Sign up for newsletters, listen to podcasts or watch webinars to make sure you’re up on the latest trends and tools.
• Be Proactive: You know how everyone is being proactive? Collaborate with your peers to ideate new applications of AI for your sector, share reactions to new tools and work through common hurdles.
Creating a support network will fast-track your learning and inspire others to see how helpful AI and automation can be for them as well.
Growth Is a Journey You Take Together
The adoption process may be complex, but with the right mindset, tools and community, we can overcome this early stage of adoption.
Stay motivated. The journey begins with a single step. Whether you try a free AI tool, automate a simple task or join a community of like-minded innovators, every action brings you closer to a more efficient, future-ready business.
So, what’s your next step? Your business’s future is out there — let’s build it together.
Tersh Blissett is cofounder and CEO of Trade Automation Pros, which trains trades business owners about digital automation. He also owns Service Emperor, an HVAC company in Savannah, Georgia. He launched the Service Business Mastery Podcast that focuses on using AI in the trades. You can reach him at tersh@servicebusinessmastery.com.
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